Week 4 - Planning

When a business is new to the world of social media it is important that a plan is put in place first; a social media strategy plan.

This plan will differ for every business, however, an analysis of competitors and what they are doing should always be included along with distinct goals and objectives as well as implementation steps to achieve these.

This is extremely significant in the potential success of the business as social media is one of the biggest ways that businesses now market products/services, due to benefits including low cost and ability to reach a large audience.