Week 5 - Key Platforms

Social media is evident in our lives with frequent daily use. Social media outlets I use most are Facebook, Twitter and Instagram although they are used for different purposes. I use Facebook and Instagram to keep in touch with and follow what my friends and family are up to at each given time, yet my personal twitter use it to keep in touch with  all news and follow celebrities.

Sportsbet is an example of a business which I believe uses social media successfully in particular Facebook.

As gambling agencies sometimes are associated with a negative stigma I think posts by the business help negate this. Sportsbet often post funny images and puns (such as the one below revolving around Buddy Franklin) which prompt people to comment on them intensifying their online presence yet also offer giveaways such as 'money back bets' which aim to make them the preference within the industry.

The picture above was labelled 'Buddy's natural arc'


The company also runs competitions which require people to comment on their status' to win prizes. Below is an example of promoting an instagram competition through Facebook. Sportsbet currently have almost 400,000 'likes' on Facebook.