What do you thank are some of the key challenges facing marketers in the social media space?
A major key challenge for marketers using social media is to be able to keep up with the forever evolving social media sites. Another challenge is being able to respond to consumers queries in an appropriate manner and within an acceptable time frame. Also monitoring all comments and if they are appropriate for the site and not demeaning or attacking toward the company.
Are there any ‘no go zones’ or do you think social media is just another marketing channel that we should exploit in the same manner that broadcast media has been?
'No go zones' may be very much down to the individual, therefore businesses need to be clear who their target markets are and who will be viewing their material. Obviously nudity, discriminative or demeaning material is a clear no go zone.
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