Week 10 - Mistakes

Social media marketing can have great advantages for an organisation to market their brand however there is also a negative side to it when mistakes are made and the brand goes into meltdown. Procedures need to be in place for when this happens.

Below is an innocent informative video posted by Optus about the new 4G network which turned pear shaped.

 

 

The post saw a great deal of negativity posted towards the company in terms of the current service they are providing. However Optus did the best they could to combat these by replying promptly to several complaints. Although this highlights how little things on social media (even when trying to inform consumers) can have a big outcome and presence in the social media world.