Week 9 - Campaigns

This weeks topic is campaigns; specifically social media campaigns for both a product and/or a business.

There are many reasons why people firstly involve themselves in social media and marketers need to have a sound understanding of these reasons:

Word of mouth

To keep in touch with people wherever they may be geographically located

Interest in Social Media and technology advancements

Desire to be informed

Ease of access

When it comes to marketing your campaign there are certain steps a marketer can follow in order to aid the campaign in going viral and being successful.  Some of the following are listed below:

- Brand Evangelists (someone who has a huge passion for your brand/product) 
- Email based marketing
- Pay per click (PPC) is paying the publisher of a website to have your link on their website, we have all seen the business advertisements pop up on our Facebook page.