Tuesday, 22 October 2013

Week 11 - Analytics

Social media as a marketing tool is obviously very important and is forever growing. However if this is not monitored correctly it may not be as beneficial as it possibly could be. Analytics take place in a number of ways such as number of clicks, followers, or page/video views.

This blog provides a good example of how it works. Blogger provides me with an analytical tool about my blog such as the number of times my blog has been viewed and where it has been viewed from. This topic is therefore becoming more and more important for marketers in order to reach their target market.


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