SCRM can refer to how a business reacts to consumer issues, and how they deal with online complaints and enquiries.
An example of this could be response times to consumer queries, is there a priority in doing this as soon as possible or is it a casual approach replying whenever they have time which could take weeks. This is a key aspect in building relationships with businesses consumer bases.
This week we were asked to look into Google Alerts. Content that I setup to receive alerts for is 'Ballarat Cricket association' this is so I can see what news and changes are surrounding the upcoming season as I play within this league. I will monitor these alerts at least until the season starts as they may now revolve around player movements which is a topic of relevance and interest to me.

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