This blog provides a good example of how it works. Blogger provides me with an analytical tool about my blog such as the number of times my blog has been viewed and where it has been viewed from. This topic is therefore becoming more and more important for marketers in order to reach their target market.
Tuesday, 22 October 2013
Week 11 - Analytics
Social media as a marketing tool is obviously very important and is forever growing. However if this is not monitored correctly it may not be as beneficial as it possibly could be. Analytics take place in a number of ways such as number of clicks, followers, or page/video views.
This blog provides a good example of how it works. Blogger provides me with an analytical tool about my blog such as the number of times my blog has been viewed and where it has been viewed from. This topic is therefore becoming more and more important for marketers in order to reach their target market.
This blog provides a good example of how it works. Blogger provides me with an analytical tool about my blog such as the number of times my blog has been viewed and where it has been viewed from. This topic is therefore becoming more and more important for marketers in order to reach their target market.
Week 10 - Mistakes
Social media marketing can have great advantages for an organisation to market their brand however there is also a negative side to it when mistakes are made and the brand goes into meltdown. Procedures need to be in place for when this happens.
Below is an innocent informative video posted by Optus about the new 4G network which turned pear shaped.
Below is an innocent informative video posted by Optus about the new 4G network which turned pear shaped.
The post saw a great deal of negativity posted towards the company in terms of the current service they are providing. However Optus did the best they could to combat these by replying promptly to several complaints. Although this highlights how little things on social media (even when trying to inform consumers) can have a big outcome and presence in the social media world.
Week 9 - Campaigns
This weeks topic is campaigns; specifically social media campaigns for both a product and/or a business.
There are many reasons why people firstly involve themselves in social media and marketers need to have a sound understanding of these reasons:
Word of mouth
To keep in touch with people wherever they may be geographically located
Interest in Social Media and technology advancements
Desire to be informed
Ease of access
When it comes to marketing your campaign there are certain steps a marketer can follow in order to aid the campaign in going viral and being successful. Some of the following are listed below:
- Brand Evangelists (someone who has a huge passion for your brand/product)
- Email based marketing
- Pay per click (PPC) is paying the publisher of a website to have your link on their website, we have all seen the business advertisements pop up on our Facebook page.
There are many reasons why people firstly involve themselves in social media and marketers need to have a sound understanding of these reasons:
When it comes to marketing your campaign there are certain steps a marketer can follow in order to aid the campaign in going viral and being successful. Some of the following are listed below:
- Brand Evangelists (someone who has a huge passion for your brand/product)
- Email based marketing
- Pay per click (PPC) is paying the publisher of a website to have your link on their website, we have all seen the business advertisements pop up on our Facebook page.
Wednesday, 2 October 2013
Week 8 - Social CRM
SCRM can refer to how a business reacts to consumer issues, and how they deal with online complaints and enquiries.
An example of this could be response times to consumer queries, is there a priority in doing this as soon as possible or is it a casual approach replying whenever they have time which could take weeks. This is a key aspect in building relationships with businesses consumer bases.
This week we were asked to look into Google Alerts. Content that I setup to receive alerts for is 'Ballarat Cricket association' this is so I can see what news and changes are surrounding the upcoming season as I play within this league. I will monitor these alerts at least until the season starts as they may now revolve around player movements which is a topic of relevance and interest to me.
An example of this could be response times to consumer queries, is there a priority in doing this as soon as possible or is it a casual approach replying whenever they have time which could take weeks. This is a key aspect in building relationships with businesses consumer bases.
This week we were asked to look into Google Alerts. Content that I setup to receive alerts for is 'Ballarat Cricket association' this is so I can see what news and changes are surrounding the upcoming season as I play within this league. I will monitor these alerts at least until the season starts as they may now revolve around player movements which is a topic of relevance and interest to me.
Week 6 - Relationship Building
What do you thank are some of the key challenges facing marketers in the social media space?
A major key challenge for marketers using social media is to be able to keep up with the forever evolving social media sites. Another challenge is being able to respond to consumers queries in an appropriate manner and within an acceptable time frame. Also monitoring all comments and if they are appropriate for the site and not demeaning or attacking toward the company.
Are there any ‘no go zones’ or do you think social media is just another marketing channel that we should exploit in the same manner that broadcast media has been?
'No go zones' may be very much down to the individual, therefore businesses need to be clear who their target markets are and who will be viewing their material. Obviously nudity, discriminative or demeaning material is a clear no go zone.
A major key challenge for marketers using social media is to be able to keep up with the forever evolving social media sites. Another challenge is being able to respond to consumers queries in an appropriate manner and within an acceptable time frame. Also monitoring all comments and if they are appropriate for the site and not demeaning or attacking toward the company.
Are there any ‘no go zones’ or do you think social media is just another marketing channel that we should exploit in the same manner that broadcast media has been?
'No go zones' may be very much down to the individual, therefore businesses need to be clear who their target markets are and who will be viewing their material. Obviously nudity, discriminative or demeaning material is a clear no go zone.
Week 5 - Key Platforms
Social media is evident in our lives with frequent daily use. Social media outlets I use most are Facebook, Twitter and Instagram although they are used for different purposes. I use Facebook and Instagram to keep in touch with and follow what my friends and family are up to at each given time, yet my personal twitter use it to keep in touch with all news and follow celebrities.
Sportsbet is an example of a business which I believe uses social media successfully in particular Facebook.
As gambling agencies sometimes are associated with a negative stigma I think posts by the business help negate this. Sportsbet often post funny images and puns (such as the one below revolving around Buddy Franklin) which prompt people to comment on them intensifying their online presence yet also offer giveaways such as 'money back bets' which aim to make them the preference within the industry.
The picture above was labelled 'Buddy's natural arc'
The company also runs competitions which require people to comment on their status' to win prizes. Below is an example of promoting an instagram competition through Facebook. Sportsbet currently have almost 400,000 'likes' on Facebook.
Sportsbet is an example of a business which I believe uses social media successfully in particular Facebook.
As gambling agencies sometimes are associated with a negative stigma I think posts by the business help negate this. Sportsbet often post funny images and puns (such as the one below revolving around Buddy Franklin) which prompt people to comment on them intensifying their online presence yet also offer giveaways such as 'money back bets' which aim to make them the preference within the industry.
The company also runs competitions which require people to comment on their status' to win prizes. Below is an example of promoting an instagram competition through Facebook. Sportsbet currently have almost 400,000 'likes' on Facebook.
Monday, 30 September 2013
Week 4 - Planning
When a business is new to the world of social media it is important that a plan is put in place first; a social media strategy plan.
This plan will differ for every business, however, an analysis of competitors and what they are doing should always be included along with distinct goals and objectives as well as implementation steps to achieve these.
This is extremely significant in the potential success of the business as social media is one of the biggest ways that businesses now market products/services, due to benefits including low cost and ability to reach a large audience.
This plan will differ for every business, however, an analysis of competitors and what they are doing should always be included along with distinct goals and objectives as well as implementation steps to achieve these.
This is extremely significant in the potential success of the business as social media is one of the biggest ways that businesses now market products/services, due to benefits including low cost and ability to reach a large audience.
Week 3 - Technographics
Groundswell:
“Groundswell” is a social trend where people use social technologies to get what they need.
People use these technologies by:
* Generating blogs, web content and podcasts.
* Connecting in social networks and virtual worlds.
* Collaborating in wikis and open source.
* Reacting in forums, ratings and reviews.
* Organizing content with tags.
* Accelerating consumption with RSS and widgets.
There are five main objectives (aligned with business functions) for participating in social technology such as Twitter:
* Listening (Research) – mentions of our company
* Talking (Marketing) – useful, helpful tweets
* Energizing (Sales) – finding people who write about you and re-tweeting
* Supporting (Support) – customer support
* Embracing (Development) – get ideas on how to improve products
“Don’t bother setting up a Twitter account and tweeting links to your press releases–you won’t get a whole lot of followers. Instead think about what you can offer that might get picked up and repeated by others.” (Groundswell, page 203)
The greatest contribution of groundswell is possibly the classification of different types of users of social media as =
* Creators – may create blogs, websites, etc.
* Critics – participate in communities, blogs, commenting, etc.
* Collectors – bookmark websites
* Joiners – join communities e.g. Facebook
* Spectators – just read
* Inactive – don’t use social media at all
“Groundswell” is a social trend where people use social technologies to get what they need.
People use these technologies by:
* Generating blogs, web content and podcasts.
* Connecting in social networks and virtual worlds.
* Collaborating in wikis and open source.
* Reacting in forums, ratings and reviews.
* Organizing content with tags.
* Accelerating consumption with RSS and widgets.
There are five main objectives (aligned with business functions) for participating in social technology such as Twitter:
* Listening (Research) – mentions of our company
* Talking (Marketing) – useful, helpful tweets
* Energizing (Sales) – finding people who write about you and re-tweeting
* Supporting (Support) – customer support
* Embracing (Development) – get ideas on how to improve products
“Don’t bother setting up a Twitter account and tweeting links to your press releases–you won’t get a whole lot of followers. Instead think about what you can offer that might get picked up and repeated by others.” (Groundswell, page 203)
The greatest contribution of groundswell is possibly the classification of different types of users of social media as =
* Creators – may create blogs, websites, etc.
* Critics – participate in communities, blogs, commenting, etc.
* Collectors – bookmark websites
* Joiners – join communities e.g. Facebook
* Spectators – just read
* Inactive – don’t use social media at all
Week 2 - Digital Identity
When addressing my own personal social media and digital footprint it is now apparent through these readings I am not very cautious. Although I have privacy settings set which allow only my friends to view my content and I also only accept friend requests from people I know (being tagged as shoes by girls isn't a good look) I have never worried too much as to what others post on my wall or what they may tag me in - this may need to be addressed before potential future employers Facebook stalk me.
Week 1 - Social What?
If social media is a continuum what are its characteristics? What is and what is not social media, and how does it relate to other terms like web 2.0, eMarketing, or word of mouth marketing? What are some of the examples of social media used for marketing and how does their use differ?
When referring to social media as a continuum; it has been suggested that ‘social’ would be on one side of the continuum and ‘media’ on the other. Characteristics of social media include conversation, information, sharing of knowledge, opinions, friendships and relationships, along with social and professional network connections. Some popular forms of social media are Facebook, Twitter, Instagram, Blogs, LinkedIn, Pinterest, YouTube, and Wikis. Emails and Word Of Mouth are not classified as social media.
Web 2.0 and eMarketing relate to social media as this involves a product, person, service or idea being marketed and placed online and having the ability or potential to reach a large audience. Word of mouth can be both positive and negative and requires an individual to express their opinion or views on a product/service to another individual, which may or may not encourage them to become a consumer.
Read Chialdini (Chapter 7 Scarcity) and share your opinion on parental control for Social Media. Is it a good idea? Will it work?
Parental control for young children and potentially even teenagers is a good idea. The internet as a whole can be dangerous especially when it comes to social media as children may become a victim of cyber-bullying, give out too much information, not fully understand privacy settings, or not even be aware of who they are speaking to with the continual rise of fake accounts. However I believe it would only work if there is trust between parent and children and also ongoing open communication.
How can reactance theory be used to advantage by marketers? Can you think of a few real life examples?
The Reactance theory refers to when an individual feels forced towards one option, this will usually influence them to go the other way and perhaps through a direct competitor. This can be used as an advantage by marketers; as a competitor may be extensively over-marketing their product to the given market so much that the consumer feels influenced or compelled to go to through a different option.
When referring to social media as a continuum; it has been suggested that ‘social’ would be on one side of the continuum and ‘media’ on the other. Characteristics of social media include conversation, information, sharing of knowledge, opinions, friendships and relationships, along with social and professional network connections. Some popular forms of social media are Facebook, Twitter, Instagram, Blogs, LinkedIn, Pinterest, YouTube, and Wikis. Emails and Word Of Mouth are not classified as social media.
Web 2.0 and eMarketing relate to social media as this involves a product, person, service or idea being marketed and placed online and having the ability or potential to reach a large audience. Word of mouth can be both positive and negative and requires an individual to express their opinion or views on a product/service to another individual, which may or may not encourage them to become a consumer.
Read Chialdini (Chapter 7 Scarcity) and share your opinion on parental control for Social Media. Is it a good idea? Will it work?
Parental control for young children and potentially even teenagers is a good idea. The internet as a whole can be dangerous especially when it comes to social media as children may become a victim of cyber-bullying, give out too much information, not fully understand privacy settings, or not even be aware of who they are speaking to with the continual rise of fake accounts. However I believe it would only work if there is trust between parent and children and also ongoing open communication.
How can reactance theory be used to advantage by marketers? Can you think of a few real life examples?
The Reactance theory refers to when an individual feels forced towards one option, this will usually influence them to go the other way and perhaps through a direct competitor. This can be used as an advantage by marketers; as a competitor may be extensively over-marketing their product to the given market so much that the consumer feels influenced or compelled to go to through a different option.
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